5 Questions to Help you Decide How to Style your Brand
Branding is extremely important. It’s how you present your business to customers. It can be difficult to decide on a style – it’s not a decision you want to rush into.
Answer these 5 questions to make deciding on a style for your brand much easier.
Who are you?
So, at the point of designing a style for your brand you probably have a pretty good idea of who you are and what you do as a business. The style of your brand needs to reflect this. Is your business smart and serious, or is it fun, bright and light-hearted? Your branding is a visual representation of your business so it needs to show exactly who you are.
Who are your competitors?
Take a look at businesses similar to yours or how you’d like yours to be in the future. Consider their branding. How does it reflect their values, and the products/services they offer? What do you like, what don’t you like about it? How could you make sure your branding is as effective, but different enough to stand out? The last thing you want is for a customer to see your logo and be reminded of the branding of another company.
What makes you unique?
What is it about your business that makes you stand out from your competitors? Maybe it’s a product you offer or the experience you give. Whatever it is that makes your business unique, use it to your advantage. The style of your branding should reflect this and make customers aware of the unique experience they will get if they choose your company.
Who is your ideal customer?
Building a customer persona can be hugely beneficial in deciding on a style for your brand. Don’t just think about the basics such as age and gender. Get more specific – what do they like, what are their hobbies, what magazines do they read, where do they shop? All these things give you an insight into where your customers ‘hang out’ online. With this you can then outline your exact target market and how to reach them. This will help you in tailoring the style of your branding to appeal to your target market.
Will it work on every channel?
These days you have to consider how your branding will work on every channel you might be promoting your business on. Your website, blog, Facebook, Instagram, LinkedIn, Twitter, Youtube, adverts. Not to mention the fact that all of these can be viewed from a range of different devices. All of these factors will need to come into consideration when you make decisions such as colours and shapes.
Answering these questions should get your creative mind whirring, getting the process of designing a brand style underway. Like we said before, don’t rush any decisions. Your branding is very important for the success of your business so take your time.