5 reasons your business needs a strong, well thought out brand.
A strong brand is more than just a well designed logo, a comprehensive branding package ensures that potential customers have a clear understanding of how you value your business, what your business represents and what to expect from you.
True words from Richards Branson, Founder of the Virgin Group
“Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”
If you’re stuck as to why a strong brand is important, take a look at our 5 reasons below;
• Branding is your Business’ Identity
Your business’s branding portrays its identity – it’s who you are and what you do. Your business is so much more than the product or service you offer; it’s how you treat your customers, the quality of your product and the values you uphold. Your branding should reflect this. It needs to be strong and focused to show customers exactly what they need to know about your business. Doing this provides clarity to avoid confusion, and create a lasting, positive impression of your business in the customer’s mind.
• A Strong Brand helps your Business to Stand Out
In a very competitive market your business needs to stand out in a sea of businesses doing the exact same as yours. How are you going to make sure customers differentiate between your business and another? You have to create a consistent brand throughout all areas of your business, to give your customers a complete and positive experience throughout their transaction. By doing this, you can show your customers that you are willing to go the extra mile compared with your competitors.
• Branding makes your Business Recognisable
People like the familiarity in finding a business they trust and can use again and again. Without a strong brand, a customer may not remember your business, even if they had a positive experience. A strong brand builds an association with your business, and its reputation, making it more memorable and recognisable to customers. If customers see your branding and recognise that they have used your business before, they will be more likely to use it again.
• Strong Branding Builds a Trustworthy Business
When customers look for a business to provide a product or service, they are looking for one they can trust. Unprofessional branding, for example, on websites, in email etiquette or on social media can make a brand seem careless, and drive potential customers away. Having strong and consistent branding can seal the deal with customers, so a polished brand is key to success.
• A Strong Brand helps to bring in New Customers
It’s important to make sure you offer an excellent service to existing customers and without a strong brand your customers won’t be left with a lasting impression of your business. Strong branding helps to make sure customers have clarity about your business and what you do. With this clarity, existing customers are then more likely to remember your business and feel confident in recommending you to others, generating new customers from word of mouth.
The main point to remember here is that you want to create a lasting impression in customer’s mind. You want your business to be memorable, trustworthy and provide confidence to the customer that you know what you’re doing. Strong and consistent branding throughout all areas of your business can create customer loyalty, and make your business a success.
Take a look at our branding packages and choose one that best suits your business.
And remember that we are happy to help out, if you have a any comments or questions please leave them below, we’d love to hear from you!